If you’ve scrolled through your LinkedIn feed recently, you’ve probably seen that the conversation around supporting working parents is growing louder. Many employees are struggling to balance caregiving responsibilities with their professional roles, and they need more than just the basics to thrive. Enhancing current efforts to support these caregivers isn't just a compassionate move — it’s a smart business decision that strengthens retention, engagement, and overall workplace culture.

It’s no secret that simply leveraging competitive salaries and standard benefits to attract top talent won’t get you far in 2025. These days, these tactics are the bare minimum that companies can get away with offering as the workforce evolves, especially since the expectations of potential employees have changed so much over the years.

As an example, a 2023 survey revealed that 86% of employees would be more loyal to an employer who offers robust paid family leave and flexible work arrangements. That means that in order to stay ahead, companies must adapt and implement strategies that resonate with the future workforce.